Introducing programmes, methods, and process
Michael J. Worth, 2015
Nonprofit organizations raise funds to meet the four types of gifts defined by purpose: unrestricted support for current operations, restricted gifts or grants to support current programs and projects, gifts for physical capital, and gifts for financial capital (endowment). This has been called the four-legged stool of a comprehensive fundraising program. But in practice, an organization’s solicitation programs are usually not labeled in exact alignment with these four purposes.
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There are three core solicitation programs: annual giving, major gifts, and corporate and foundation support. Some development offices have a distinct program for soliciting ...
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