The “stop and think” major gift
William Sturtevant, 1996
Some organizations seem intimidated by major gifts. Somehow they feel incapable or unworthy. This certainly need not be the case. To succeed in major gifts requires (1) a compelling case; (2) sound institutional and lay leadership; and (3) a solid pool of prospects who believe, or could believe, in your mission. If you don’t have these three essential ingredients, you have some important work to do. If they are in place, or nearly so – go forward with boldness and confidence.
Until very recently, the dynamics involved with major gifts fund raising have not been well understood. The pioneering work done by G. T. “Buck” Smith and Dave Dunlop has been of signature ...
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