Editors’ introduction
Overview
The first four sections of this Reader have focused on what fundraising is, and what the tasks of fundraising involve in terms of key concepts, practice, theory, and ethics. It may therefore seem that our current focus has already been covered: surely “being a fundraiser” is simply implementing those tasks? You will not be surprised to learn it is a little more complicated than that.
The act of “raising funds” may provide the elements that gives the profession its title (i.e. fund-raising), but the parameters of the job are far wider – and often far more imprecise – than that compound word suggests. The extracts in this section show that the work requires implementing a broad range ...
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