Definitive Business Plan, Second Edition, The

How to use this book

You are welcome to do anything you wish with this book, so long as it helps you to write a better plan or improve the way that you run your business. Here are some suggestions. You could:

• Read it. I am not being sarcastic. The book is laid out sequentially, so that you can read it from front to back if you wish – although here and there you will probably skim through a section and return to it later when you tackle that specific part of your plan.

• Dip in. The plan of the book on page 6 shows you where you can dip in for specific information.

• Take an accelerated path. Starting in Chapter 2 , a 'fast track' is provided to achieving the objectives of each chapter. More detailed information is provided in the remainder of each ...