Definitive Business Plan, Second Edition, The

Taking stock

One of the first activities in any planning exercise is to take stock of where you are today. If you are feeling grandiose you will call this an internal audit. Conveniently you can use the exercise to write a big chunk of the plan.

Pause for thought – core competencies Your special mission as you work through this chapter is to identify the core competencies of your business – those things that you are really good at, where you have special skills, knowledge, experience, etc. These are real strengths on which you can build. I define these loosely to include assets, such as special equipment, which give rise to competencies. In Chapter ...