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Definitive Business Plan, Second Edition, The
book

Definitive Business Plan, Second Edition, The

by Richard Stutely
April 2002
Intermediate to advanced
336 pages
8h 57m
English
Pearson
Content preview from Definitive Business Plan, Second Edition, The

Confirming and revising strategy and plans

Picture this. You are in Nepal. You step out of the cold, noisy streets into a crowded coffee house. The heat from the wood-burning stove slaps you like a hot towel. But if you sit in a cool room that is gradually warmed, you tend to be much less aware of the change. Remember the last conference that you attended, where you gradually became comfortable, warm – and dozed off (I hope that I wasn't speaking).

It is the same with all this monitoring of budgets, corporate and employee objectives and the world at large. Small changes go unnoticed but build up into major discrepancies. Little trickles turn into breached dykes. This is why I am so enthusiastic about ticking off regular and measurable milestones. ...

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Publisher Resources

ISBN: 0273659219Purchase book