April 2002
Intermediate to advanced
336 pages
8h 57m
English
Content preview from Definitive Business Plan, Second Edition, The
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
Start your free trial
Chapter 11. Managing Risks
Identify risks and improve planning
It's normally like this
How many coconuts do you need to sell?
Marginal likelihood of shutting down?
What you need, when you need it
Will it pay off?
What if?
The economy
If the worst comes to the worst …
Grand finale
“Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem. The greatest success stories were created by people who recognized a problem and turned it into an opportunity.”
—Joseph Sugarman
If this chapter makes you think carefully enough about risks, it has done its job. There are four key steps.
1. |
Think – identify the risks that could affect you.
|
2. |
Assess – use the techniques presented here to help.
|
3. |
Plan and position –incorporate ... |