Definitive Business Plan, Second Edition, The

And into the next business plan

At an appropriate point in your operating cycle, you have to start developing the next plan. This should be easy. Your execution of the current plan includes continual monitoring of all the internal and external influences that affect strategy. You need to make sure that you isolate yourself from day-to-day pressures, cast off your blinkers, and re-appraise this feedback in as unbiased a way as possible.

This time the work will be easier. You have laid the groundwork, established planning procedures. You will be able to delegate more. Share the work and halve the burden. The essence of business. So if you will be kind enough to turn back to Chapter 3 , we can start all over again ….

If you don't know where you ...