Definitive Business Plan, Second Edition, The

Products and services

The description of your products or services might have to be relatively detailed if you have a business start-up with brand new and unknown products, or a more complex mix of products and services. The description can be very short if the products and services are simple or well known by your readers.

Figure 4.5. What you have

It is best to start with a one-paragraph summary and then repeat this in more detail. You might need to specify raw materials, sizing or packaging in order to build a reasonable understanding, but you probably want to save for later discussion of detailed production methods, pricing and so on. Resist ...