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International Business: The New Realities, 5th Edition
book

International Business: The New Realities, 5th Edition

by S. Tamer Cavusgil, Gary Knight, John R. Riesenberger
January 2019
Intermediate to advanced content levelIntermediate to advanced
576 pages
33h 19m
English
Pearson
Content preview from International Business: The New Realities, 5th Edition

Apply Your Understanding

AACSB and CKR Intangible Soft Skills to improve employability and success in the workplace: Ethical Understanding and Reasoning, Analytical Thinking, Reflective Thinking, Application of Knowledge

  1. 2-18. Imagine you are studying for your international business class at a local coffee shop. The manager notices your textbook and remarks, “I don’t get all that foreign business stuff. I don’t pay much attention to it. I’m a local guy running a small business. Thank goodness I don’t have to worry about any of that.” The manager’s comments make you realize there is much more to business than just local concerns. What is the likely value chain of a coffee shop? For example, how did the varieties of coffee beans get there? What ...

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Publisher Resources

ISBN: 9780136763017