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International Business: The New Realities, 5th Edition
book

International Business: The New Realities, 5th Edition

by S. Tamer Cavusgil, Gary Knight, John R. Riesenberger
January 2019
Intermediate to advanced content levelIntermediate to advanced
576 pages
33h 19m
English
Pearson
Content preview from International Business: The New Realities, 5th Edition

Acquire Stronger Defensive and Political Posture

Regional integration helps strengthen member-countries relative to other nations and world regions. This was one of the motives for creating the European Community (the precursor to the EU), whose members sought to fortify their mutual defense against the former Soviet Union. Today, the EU is one way Europe counterbalances the power and international influence of the United States. Broadly speaking, countries are more powerful when they cooperate than when they operate alone.

In 1990, there were approximately 50 regional economic integration agreements worldwide. Today, some 400 are in various stages of development. Many nations belong to more than one. Regional economic integration is not slowing ...

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Publisher Resources

ISBN: 9780136763017