January 2019
Intermediate to advanced
576 pages
33h 19m
English
11.4 Learn to identify strategies based on the integration-responsiveness framework.
The integration-responsiveness framework is associated with four distinct strategies, summarized in Exhibit 11.3. Internationalizing firms pursue one or a combination of these.
Four Distinct Strategies Emerging from the Integration-Responsiveness Framework

In the home replication strategy, the firm views international business as separate from, and secondary to, its domestic business. It views expansion abroad as an opportunity to generate additional sales ...