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International Business: The New Realities, 5th Edition
book

International Business: The New Realities, 5th Edition

by S. Tamer Cavusgil, Gary Knight, John R. Riesenberger
January 2019
Intermediate to advanced content levelIntermediate to advanced
576 pages
33h 19m
English
Pearson
Content preview from International Business: The New Realities, 5th Edition

Strategies Based on the Integration-Responsiveness Framework

  1. 11.4 Learn to identify strategies based on the integration-responsiveness framework.

The integration-responsiveness framework is associated with four distinct strategies, summarized in Exhibit 11.3. Internationalizing firms pursue one or a combination of these.

Exhibit 11.3

Four Distinct Strategies Emerging from the Integration-Responsiveness Framework

A diagram presents four distinct strategies emerging from the integration-responsiveness framework.

In the home replication strategy, the firm views international business as separate from, and secondary to, its domestic business. It views expansion abroad as an opportunity to generate additional sales ...

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Publisher Resources

ISBN: 9780136763017