Apply Your Understanding
AACSB and CKR Intangible Soft Skills to improve employability and success in the workplace: Written and Oral Communication, Ethical Understanding and Reasoning, Analytical Thinking, Diverse and Multicultural Work Environments, Reflective Thinking, Application of Knowledge.
15-14. Warner Brothers is doing a thriving business by licensing images of Harry Potter characters. Firms that manufacture software, games, clothing, and other products enter into licensing agreements with Warner, paying the firm ongoing compensation to produce goods that feature Potter images. However, some illicit operators produce products that feature Potter images without entering a licensing agreement with Warner. What steps can Warner take ...
Get International Business: The New Realities, 5th Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
