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International Business: The New Realities, 5th Edition
book

International Business: The New Realities, 5th Edition

by S. Tamer Cavusgil, Gary Knight, John R. Riesenberger
January 2019
Intermediate to advanced content levelIntermediate to advanced
576 pages
33h 19m
English
Pearson
Content preview from International Business: The New Realities, 5th Edition

Building the Global Firm

  1. 11.2 Understand building the global firm.

Exhibit 11.1 illustrates the dimensions of the successful international firm. Visionary leadership, strong organizational culture, and superior organizational processes characterize successful global firms. They employ an appropriate organizational structure and strategies that optimize international operations.7 We examine each of these five key dimensions in detail next.

Exhibit 11.1

Five Key Dimensions of Successful International Firms

A diagram presents the five key dimensions of successful international firms.

Visionary Leadership

In successful companies, senior management develops a vision of what it wants its firm ...

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Publisher Resources

ISBN: 9780136763017