Managing Collaborative Ventures
The initial decision in internationalization is to choose the most appropriate target market because the market determines the characteristics needed in a business partner. If the firm plans to enter an emerging market, for example, it may need a partner with political clout or connections. In this way, country targeting and partner selection are interdependent choices.
Exhibit 14.7 outlines the process for identifying and working with a suitable business partner.44 It reveals that managers need to draw on their cross-cultural competence, legal expertise, and financial planning skills.
Exhibit 14.7
A Systematic Process for International Business Partnering
When managers first ...
Get International Business: The New Realities, 5th Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
