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International Business: The New Realities, 5th Edition
book

International Business: The New Realities, 5th Edition

by S. Tamer Cavusgil, Gary Knight, John R. Riesenberger
January 2019
Intermediate to advanced content levelIntermediate to advanced
576 pages
33h 19m
English
Pearson
Content preview from International Business: The New Realities, 5th Edition

Chapter 11 Strategy and Organization in the International Firm

Photo of an Ikea store.

Source: Suwan Waenlor/Shutterstock

Learning Objectives

After studying this chapter, you should be able to:

  1. 11.1 Describe strategy in international business.

  2. 11.2 Understand building the global firm.

  3. 11.3 Describe the integration-responsiveness framework.

  4. 11.4 Learn to identify strategies based on the integration-responsiveness framework.

  5. 11.5 Understand organizational structure in international business.

  6. 11.6 Understand foreign market entry strategies.

IKEA: Global Retailing Success Story

IKEA evolved from a small, Swedish company to become the leading global retailer of specialty ...

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Publisher Resources

ISBN: 9780136763017