Chapter 11 Strategy and Organization in the International Firm

Photo of an Ikea store.

Source: Suwan Waenlor/Shutterstock

Learning Objectives

After studying this chapter, you should be able to:

  1. 11.1 Describe strategy in international business.

  2. 11.2 Understand building the global firm.

  3. 11.3 Describe the integration-responsiveness framework.

  4. 11.4 Learn to identify strategies based on the integration-responsiveness framework.

  5. 11.5 Understand organizational structure in international business.

  6. 11.6 Understand foreign market entry strategies.

IKEA: Global Retailing Success Story

IKEA evolved from a small, Swedish company to become the leading global retailer of specialty ...

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