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International Business: The New Realities, 5th Edition
book

International Business: The New Realities, 5th Edition

by S. Tamer Cavusgil, Gary Knight, John R. Riesenberger
January 2019
Intermediate to advanced content levelIntermediate to advanced
576 pages
33h 19m
English
Pearson
Content preview from International Business: The New Realities, 5th Edition

Efficiency-Seeking Motives

International expansion enables the firm to achieve economies of scale. International expansion allows the firm to increase sales and employ company assets across a larger number of products and markets. As the quantity of productive output increases, the per-unit cost of production tends to decline. In turn, profits rise as the firm’s average cost of operations falls. Similarly, with increasing output, the per-unit cost of other productive activities declines—R&D, marketing, distribution, and customer support.

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Publisher Resources

ISBN: 9780136763017