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International Business: The New Realities, 5th Edition
book

International Business: The New Realities, 5th Edition

by S. Tamer Cavusgil, Gary Knight, John R. Riesenberger
January 2019
Intermediate to advanced content levelIntermediate to advanced
576 pages
33h 19m
English
Pearson
Content preview from International Business: The New Realities, 5th Edition

Non-FDI-Based Explanations

FDI became a popular entry mode with the rise of the MNE in the 1960s and 1970s. In the 1980s, firms began to recognize the importance of collaborative ventures and other flexible entry strategies.

International Collaborative Ventures

A collaborative venture is a form of cooperation between two or more firms. There are two major types: equity-based joint ventures that result in a new legal entity and non-equity-based (project-based) strategic alliances in which the firms’ partner, for a finite duration, to collaborate on projects related to R&D, design, manufacturing, or any other value-adding activity. In both cases, collaborating firms pool resources and capabilities and generate synergy. In other words, collaboration ...

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Publisher Resources

ISBN: 9780136763017