Skip to Main Content
International Business: The New Realities, 5th Edition
book

International Business: The New Realities, 5th Edition

by S. Tamer Cavusgil, Gary Knight, John R. Riesenberger
January 2019
Intermediate to advanced content levelIntermediate to advanced
576 pages
33h 19m
English
Pearson
Content preview from International Business: The New Realities, 5th Edition

How to Acquire Cross-Cultural Competence

Managers are more effective in cross-cultural encounters when they keep an open mind, are inquisitive, and don’t jump to conclusions about others’ behaviors. Even experienced managers undergo cultural training that emphasizes people-watching skills and human relations techniques. Skills are more important than pure information because skills can be transferred across countries, whereas information is often country-specific. Planning that combines informal mentoring from experienced managers and formal training through seminars, courses, and simulations abroad and at home can go far in helping managers meet cross-cultural challenges.

Although every culture is unique, certain basic guidelines are appropriate ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Fundamentals of International Business

Fundamentals of International Business

Sumati Varma

Publisher Resources

ISBN: 9780136763017