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International Business: The New Realities, 5th Edition
book

International Business: The New Realities, 5th Edition

by S. Tamer Cavusgil, Gary Knight, John R. Riesenberger
January 2019
Intermediate to advanced content levelIntermediate to advanced
576 pages
33h 19m
English
Pearson
Content preview from International Business: The New Realities, 5th Edition

Exporting as a Foreign Market Entry Strategy

  1. 13.1 Understand exporting as a foreign market entry strategy.

Exporting refers to the strategy of producing products or services in one country (often the producer’s home country) and selling and distributing them to customers located in other countries.

Because it entails limited risk, expense, and knowledge of foreign markets and transactions, most companies prefer exporting as their primary foreign market entry strategy. In a classical scenario, the focal firm retains its manufacturing activities in its home market but conducts marketing, distribution, and customer service activities in the export market. Today, many MNEs based in advanced economies locate manufacturing in another country—usually ...

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Publisher Resources

ISBN: 9780136763017