Skip to Main Content
International Business: The New Realities, 5th Edition
book

International Business: The New Realities, 5th Edition

by S. Tamer Cavusgil, Gary Knight, John R. Riesenberger
January 2019
Intermediate to advanced content levelIntermediate to advanced
576 pages
33h 19m
English
Pearson
Content preview from International Business: The New Realities, 5th Edition

Apply Your Understanding

AACSB and CKR Intangible Soft Skills to improve employability and success in the workplace: Ethical Understanding and Reasoning, Analytical Thinking, Diverse and Multicultural Environments, Reflective Thinking, Application of Knowledge

  1. 9-16. Everest Company has been exporting its line of mountain-climbing equipment to buyers worldwide for 30 years. Top markets include France, Norway, Switzerland, India, and Japan. Customers in these countries always pay in their local currency. Everest’s vice president for international sales often states that the firm’s biggest day-to-day challenge is dealing with foreign currencies. Why does he say this? What are the consequences of fluctuating exchange rates for Everest’s sales ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Fundamentals of International Business

Fundamentals of International Business

Sumati Varma

Publisher Resources

ISBN: 9780136763017