Apply Your Understanding

AACSB and CKR Intangible Soft Skills to improve employability and success in the workplace: Ethical Understanding and Reasoning, Analytical Thinking, Diverse and Multicultural Environments, Reflective Thinking, Application of Knowledge

  1. 9-16. Everest Company has been exporting its line of mountain-climbing equipment to buyers worldwide for 30 years. Top markets include France, Norway, Switzerland, India, and Japan. Customers in these countries always pay in their local currency. Everest’s vice president for international sales often states that the firm’s biggest day-to-day challenge is dealing with foreign currencies. Why does he say this? What are the consequences of fluctuating exchange rates for Everest’s sales ...

Get International Business: The New Realities, 5th Edition now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.

Start your free trial