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International Business: The New Realities, 5th Edition
book

International Business: The New Realities, 5th Edition

by S. Tamer Cavusgil, Gary Knight, John R. Riesenberger
January 2019
Intermediate to advanced content levelIntermediate to advanced
576 pages
33h 19m
English
Pearson
Content preview from International Business: The New Realities, 5th Edition

Apply Your Understanding

AACSB and CKR Intangible Soft Skills to improve employability and success in the workplace: Written and Oral Communication, Ethical Understanding and Reasoning, Diverse and Multicultural Work Environments, Reflective Thinking, and Application of Knowledge.

  1. 17-18. Nissan Motor Co. is Japan’s second-largest automotive company, with annual sales of more than US $100 billion. The firm makes Maxima and Sentra cars, Altima and Infiniti upscale sedans, Frontier pickups, and the Xterra and Pathfinder SUVs. Some years ago, when Nissan was on the verge of bankruptcy, Carlos Ghosn was installed as the firm’s CEO. He closed inefficient factories, reduced purchasing costs, and introduced new products. Suppose Nissan asked you to ...

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Publisher Resources

ISBN: 9780136763017