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International Business: The New Realities, 5th Edition
book

International Business: The New Realities, 5th Edition

by S. Tamer Cavusgil, Gary Knight, John R. Riesenberger
January 2019
Intermediate to advanced content levelIntermediate to advanced
576 pages
33h 19m
English
Pearson
Content preview from International Business: The New Realities, 5th Edition

Apply Your Understanding

AACSB and CKR Intangible Soft Skills to improve employability and success in the workplace: Written and Oral Communication, Ethical Understanding and Reasoning, Analytical Thinking, Information Technology, Diverse and Multicultural Work Environments, Reflective Thinking, Application of Knowledge

  1. 7-19. TelComm Corporation is a manufacturer of components for the cell phone industry. TelComm founder Alex Bell heard that China has the world’s largest number of mobile phone users and wants to begin exporting the firm’s products there, but TelComm has little international experience. Mr. Bell is unaware of the various types of nontariff trade barriers that TelComm might face in China and other foreign markets. Please summarize ...

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Publisher Resources

ISBN: 9780136763017