Chapter 8 Understanding Emerging Markets

A photo of Shanghai by night, with the river flowing in the middle and with many skyscrapers spread around.

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Learning Objectives

After studying this chapter, you should be able to:

  1. 8.1 Understand advanced economies, developing economies, and emerging markets.

  2. 8.2 Know what makes emerging markets attractive for international business.

  3. 8.3 Learn how to assess the true potential of emerging markets.

  4. 8.4 Evaluate the risks and challenges of emerging markets.

  5. 8.5 Learn the success strategies for emerging markets.

  6. 8.6 Understand corporate social responsibility, sustainability, and the crisis of global poverty.

New Global Challengers: Top Firms from Emerging Markets

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