Foreign Market Entry Strategies
11.6 Understand foreign market entry strategies.
The choice of entry strategy is one of the key decisions that management makes in international business. Foreign market entry strategies can be classified into three distinct categories:
Trade of products and services are generally home-based international exchange activities such as global sourcing, exporting, and countertrade. Importing or global sourcing, also known as global procurement or global purchasing, is the strategy of buying products and services from foreign sources and bringing them into the home country or a third country. Sourcing and importing represent an inbound flow. Exporting represents outbound international business. Thus, exporting
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