Skip to Main Content
International Business: The New Realities, 5th Edition
book

International Business: The New Realities, 5th Edition

by S. Tamer Cavusgil, Gary Knight, John R. Riesenberger
January 2019
Intermediate to advanced content levelIntermediate to advanced
576 pages
33h 19m
English
Pearson
Content preview from International Business: The New Realities, 5th Edition

Foreign Market Entry Strategies

  1. 11.6 Understand foreign market entry strategies.

The choice of entry strategy is one of the key decisions that management makes in international business. Foreign market entry strategies can be classified into three distinct categories:

  • Trade of products and services are generally home-based international exchange activities such as global sourcing, exporting, and countertrade. Importing or global sourcing, also known as global procurement or global purchasing, is the strategy of buying products and services from foreign sources and bringing them into the home country or a third country. Sourcing and importing represent an inbound flow. Exporting represents outbound international business. Thus, exporting

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Fundamentals of International Business

Fundamentals of International Business

Sumati Varma

Publisher Resources

ISBN: 9780136763017