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AACSB and CKR Intangible Soft Skills to improve employability and success in the workplace: Written and Oral Communications, Ethical Understanding and Reasoning, Diverse and Multicultural Work Environments, Reflective Thinking, Application of Knowledge
10-16. Marite Perez is CEO of Havana, Inc., a large manufacturer of high-tech medical equipment based in North Miami Beach, Florida. The firm makes vital signs monitors, MRIs, X-ray machines, and other equipment for exploratory medical diagnostics. Marite wants to expand the firm rapidly into foreign markets. To accomplish this, she plans to invest much money in developing new products and establishing production and marketing subsidiaries abroad. What can Marite do ...
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