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Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions, 2nd Edition by Rich Page, Maura Ginty, Tim Ash

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Landing Page Testing Tools

Landing page testing can be the key to the success of any website. As you’ve gleaned from this book, by far the most important part of testing is deciding what to test. Many companies mistakenly focus on the testing tools and technology first. They have a significant weakness when it comes to developing a testing strategy, creating effective landing page test plans, properly collecting data, and interpreting test results. We suggest that you first review the contents of Chapter 14, “Developing Your Action Plan,” and only then select the proper testing tool company.

The field of testing tools continues to evolve rapidly. This appendix is an overview of some currently available tools. Most of the companies listed also ...

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