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Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions, 2nd Edition by Rich Page, Maura Ginty, Tim Ash

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Web Analytics Tools

One of the most important steps of landing page optimization is to first implement a tool that tracks all your website traffic and the actions of your visitors. Once you have collected historical data, you will be armed with much of the information that you need in order to effectively uncover issues and improve your website. The following tips will help you discover issues with your site. They can be performed using Google Analytics or a similar web analytics tool like Omniture SiteCatalyst, IBM Coremetrics, or Webtrends. We have chosen to show reports from and include instructions for Google Analytics because it is widely available and free.

Make Sure Your Mission-Critical Pages Are among Your Top 10 Pages

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