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Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions, 2nd Edition by Rich Page, Maura Ginty, Tim Ash

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Landing Page Types

The landing page is the first webpage that a visitor lands on as a result of your traffic acquisition efforts.

First, it’s important to understand the types of landing pages that exist and the likely traffic sources for each:

Main Site Landing Page Main site landing pages are the most common type of landing page and are part of your main website. For example, such a landing page might be the homepage of your corporate website, a top organic search entry page, or a blog article page. The specific landing page might also be buried several layers deep within your site organization (for example, a product detail page in an online catalog).

Often the most important landing page on your website is the homepage, and it receives a ...

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