O'Reilly logo

Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions, 2nd Edition by Rich Page, Maura Ginty, Tim Ash

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

The Matrix Overview

“The Matrix” framework was developed at SiteTuners to make sure that no important steps are overlooked when designing a conversion flow or website.

eye_gs.eps

The Matrix ensures that you have mapped out in detail how to guide the right people, through the right activities, in the right order.

The basic steps in creating The Matrix are as follows:

1. Define key visitor roles. From your understanding of your website visitors, you should have already identified the roles of people arriving on your site.

2. Define critical tasks for each role. A visitor in a particular role may have one of several activities or intentions in mind for ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required