The Matrix Overview
“The Matrix” framework was developed at SiteTuners to make sure that no important steps are overlooked when designing a conversion flow or website.
The Matrix ensures that you have mapped out in detail how to guide the right people, through the right activities, in the right order.
The basic steps in creating The Matrix are as follows:
1. Define key visitor roles. From your understanding of your website visitors, you should have already identified the roles of people arriving on your site.
2. Define critical tasks for each role. A visitor in a particular role may have one of several activities or intentions in mind for ...