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Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions, 2nd Edition by Rich Page, Maura Ginty, Tim Ash

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Chapter 5

Conversion Ninja Toolbox—Diagnosing Site Problems

Many methods are available for identifying landing page problems and seeing why they are not meeting the needs of your Internet visitors. You just need the guts to lift the veil of denial and to view these flaws and compromises objectively. To do that, you will need to arm yourself with an array of powerful tools and train yourself to be a ruthless and effective conversion ninja—fighting bad user experiences on behalf of your website visitors.

Chapter Contents

  • You Are Not as Good as You Would Like to Believe
  • Focus on the Negative
  • Web Analytics Tools
  • Visual Analysis Tools
  • Feedback and Survey Tools
  • Website Performance Tools
  • Competitive Analysis Tools
  • Usability Testing Tools
  • E-mail ...

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