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Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions, 2nd Edition by Rich Page, Maura Ginty, Tim Ash

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Chapter 9

The Strategy of What to Test

There is no such thing as the right answer in landing page testing. So how do you decide what sorts of things to include in your landing page test? This chapter will provide guidelines for identifying promising test elements and cover testing themes that have consistently produced solid results.

Chapter Contents

  • How to Think About Test Elements
  • Selecting Elements to Test
  • Testing Multiple-Page Flows
  • Timeless Testing Themes
  • Price Testing

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