O'Reilly logo

Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions, 2nd Edition by Rich Page, Maura Ginty, Tim Ash

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Too Much Text

Do you really expect me to read all this?

Study after study has shown that people do not read online. Since the subject of writing for the Web is covered in detail in Chapter 7, we will only summarize this sin here.

No one reads full-paragraph text on the Web. People get lost if there is no clear hierarchy or flow to the organization of the text.

Figure 4-16 shows an example of a landing page for a PPC campaign. The page is stuffed with detailed, long-winded text and has dozens of hyperlinks along the sides. Chances are, it also pulls double-duty as a page for SEO. Even if this is the case, there is simply too much information. Most site visitors will be overwhelmed by the amount of text and won’t read it.

Figure 4-16: Canyon ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required