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Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions, 2nd Edition by Rich Page, Maura Ginty, Tim Ash

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Part III: Fixing Your Site Problems

The painful work of diagnosis is over. Now we turn our attention to rebuilding and improving your landing pages and website. In this part of the book you will learn the keys to conversion improvement, best practices for specifics situations, and how to prioritize ideas for your landing page tests. Part III consists of the following chapters:

Chapter 7 Conversion Improvement Basics

Chapter 8 Best Practices for Common Situations

Chapter 9 The Strategy of What to Test

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