O'Reilly logo

Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions, 2nd Edition by Rich Page, Maura Ginty, Tim Ash

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

What Parts of Your Site Are Mission Critical?

Mission-critical activities on your sites can easily be identified. All you have to do is ask yourself the following question:

eye_gs.eps

Would your business’s performance grind to a halt if the content in question was removed from your website?

You must be very sober and ruthless in answering. Very little of the content on your site meets this definition. For the most part, only activities that drive business revenues and sales fall into this category. But before we show you some examples of less-critical pages, let’s discuss the mission-critical parts—in essence, the 80/20 part of your website that you should ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required