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Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions, 2nd Edition by Rich Page, Maura Ginty, Tim Ash

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What Is Your Business Model?

Conversion actions are measurable events on your landing pages that move a visitor toward the mission-critical activities and business goals that you have identified.

Conversion actions will often vary by website type. By recognizing the underlying business model behind your site, you can focus on optimizing the correct elements. Here are some common types of sites along with their main conversion actions:

E-commerce Websites Online stores are a common type of website and usually have conversion actions related to product purchase or download.

Conversion rates for e-commerce sites can be measured by looking for the percentage completion rate of visitors who start and finish the checkout process. Average conversion ...

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