Overview of Content Management and Testing
Let’s look at the basic components necessary to run a landing page test.
Content Management System
The purpose of a content management system (CMS) is to manage all of the pieces of content that make up a website or landing page. These include HTML code, Cascading Style Sheets (CSS), images, videos, and site organization features such as menus. They range from simple one-person blogs to huge systems for enterprise publishing that support multiple users in various roles, workflows, content syndication, localization and multiple languages, and much more.
At the lower end are a number of free and open source tools. At the enterprise level, picking a system can easily involve millions of dollars in migration, ...