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Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions, 2nd Edition by Rich Page, Maura Ginty, Tim Ash

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Crash Course in Probability and Statistics

Let’s go back to the roots of the statistics underlying landing page testing. Within the vast field of mathematics, we will guide you down to the specific subset that you will need to understand. Along the way, we will point out the specific relationship to landing page optimization. And since landing page testing is often a messy business, we will also flag where real-world considerations and issues deviate from the theoretical framework. This drill-down is a quick overview. You may need to do some additional background reading in the areas of probability and statistics.

Probability Theory

Probability theory is a branch of mathematics that deals with the description and analysis of random events. The ...

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