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Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions, 2nd Edition by Rich Page, Maura Ginty, Tim Ash

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Becoming Paralyzed by Search Engine Considerations

Often a significant portion of the traffic to a landing page comes from SEO. There are some important considerations about search engines as they pertain to landing page testing.

SEO is a very tricky business. There is an ongoing race between the search engines and people who are trying to understand them and optimize where their content appears. The stakes are pretty high. If you can dial in the right set of features and practices, you may be able to get significant traffic to your landing pages without a direct per-visitor cost. Of course, long-term SEO success requires a significant ongoing commitment of resources and time, so it is not “free” traffic.

The following SEO concerns often come ...

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