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Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions, 2nd Edition by Rich Page, Maura Ginty, Tim Ash

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Part I: Understanding Landing Page Optimization

All of us have our own unique perspectives and biases when dealing with landing page optimization and testing. The knowledge and belief systems that you bring to these processes will largely determine your success. As you study the topic of landing page optimization, you first have to get the right perspective. Part I of this book lays this groundwork. Leave all of your assumptions at the door, and let’s get started. Part I consists of the following chapters:

Chapter 1 Setting the Stage

Chapter 2 Understanding Your Landing Pages

Chapter 3 The Matrix—Moving People to Act

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