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Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions, 2nd Edition by Rich Page, Maura Ginty, Tim Ash

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Before You Begin

As you prepare your plan, start by reviewing your company’s overall business priorities and the goals of your online marketing programs. This framework guides action plan development and identifies constraints or potential issues early in the process. The simplified sample questionnaire in the sidebar “Resource: Preliminary Questionnaire” can help you understand the big picture before you start your test. If you do not know the answers to some of these questions, you may want to gather them from the appropriate sources in your company.

Resource: Preliminary Questionnaire

Marketing and External Factors

  • Are there any seasonal traffic spikes or bumps in your industry?
  • Are you planning to launch any significant marketing or PR ...

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