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Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions, 2nd Edition by Rich Page, Maura Ginty, Tim Ash

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Your Website Visitors: The Real Landing Page Experts

You can (within the limits of ethics and accuracy) represent yourself in any way that you want on the Internet. Your landing page is not written on stone tablets. In fact, it is the most ethereal of objects—a set of data residing on a computer hard disk that is accessible to the whole world. No one is forcing you to use the particular colors, page layout, pictures, sales copy, calls-to-action or headlines that comprise the page now.

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The only things stopping you from creating more compelling landing pages may be a lack of attention and imagination, and an intentional disregard of your intended ...

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