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Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions, 2nd Edition by Rich Page, Maura Ginty, Tim Ash

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Failing to Act

It all comes down to this: As you are reading the last few words of this book, you have a choice to make. Hopefully you have learned something useful about landing page optimization. But your knowledge may remain in the realm of intellectual concepts only. If you do nothing, you will not improve your conversion rate.

You must act to produce any results. This does not have to be some giant undertaking. Start small. Take baby steps. Change or test something very simple. Even if you do not have a good outcome, you will learn something. And you will build the excitement and psychological momentum needed for your landing page optimization program to succeed in the longer term.

Start Optimizing Immediately

A little bit of something ...

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