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Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions, 2nd Edition by Rich Page, Maura Ginty, Tim Ash

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Mobile Websites

With the continued rise in popularity of mobile smartphones and tablets, a rapidly growing proportion of your visitors will look at your website in a nondesktop or laptop web browser format. Unfortunately, too many traditional websites don’t display well on smaller screens and result in a horrible user experience.

This phenomenon isn’t just limited to media and social network sites. Mobile-based e-commerce revenue is also growing at a rapid pace, so it’s important to optimize e-commerce sites for mobile pages. A full description of mobile marketing is outside the scope of this book. We recommend Mobile Marketing: Finding Your Customers No Matter Where They Are (Pearson Education, 2010) by Cindy Krum for a detailed examination ...

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