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Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions, 2nd Edition by Rich Page, Maura Ginty, Tim Ash

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To my parents, Tanya and Alexander, for your love and sacrifices to get me here.

To my brother, Artyom, for your open heart and unfolding wisdom.

To my wife, Britt, for being my love and perfect partner on this wondrous journey.

To my children, Sasha and Anya, for showing me that joy is endless.

—Tim

To all those many thousands of websites that need optimizing!

To all my family and friends who motivated me to write this book and stuck with me through the many long hours of writing it.

—Rich

To all the people who taught me that words are fun.

—Maura

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