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Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions, 2nd Edition by Rich Page, Maura Ginty, Tim Ash

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Chapter 4

Common Problems—The Seven Deadly Sins of Landing Page Design

Chances are, your landing page is suffering from not just one, but several common deadly sins. Although much of this material is also addressed in other parts of the book, this chapter should serve as a solid overview of the most important conversion issues.

Chapter Contents

  • A Sober Look
  • Unclear Call-to-Action
  • Too Many Choices
  • Visual Distractions
  • Not Keeping Your Promises
  • Too Much Text
  • Asking for Too Much Information
  • Lack of Trust and Credibility
  • Real-World Case Study: Credo Mobile

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