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Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions, 2nd Edition by Rich Page, Maura Ginty, Tim Ash

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Glossary

A

A-B split testing The simplest form of landing page testing. A new visitor to the page is randomly shown either the original version (“A”) or an alternative version (“B”).

above the fold The portion of a web page that is seen without vertical or horizontal scrolling in a web browser window.

affiliate In online marketing, a company or individual that voluntarily chooses to promote the products or services of another company. Affiliates are paid based only on measurable and trackable tangible actions that result from their promotional activities.

affiliate program A performance-based marketing program set up by a company. Affiliates join the program and are compensated based solely on their performance. Typical payment methods include ...

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