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Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions, 2nd Edition by Rich Page, Maura Ginty, Tim Ash

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Part IV: The Mechanics of Testing

Landing page testing is one of the most powerful techniques available in your conversion improvement arsenal. In this part of the book we will discuss some of the common questions relating to testing, how to best prepare your content for testing, and the actual testing methods.

Chapter 10 Common Testing Questions

Chapter 11 Preparing for Testing

Chapter 12 Testing Methods

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