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Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions, 2nd Edition by Rich Page, Maura Ginty, Tim Ash

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Chapter 8

Best Practices for Common Situations

In previous chapters you have learned how to uncover problems with your landing page and some optimization basics. But in case you haven’t realized by now, landing page optimization isn’t as easy as you might have thought at first.

In this chapter we will begin to give you some building blocks—some best practices for common situations—that you can apply on your webpages to give you a great kick-start in your optimization efforts.

Chapter Contents

  • Homepages
  • Information Architecture and Navigation
  • E-commerce Catalogs
  • Registration and Multiple-Step Flows
  • Direct Response Pages
  • Mobile Websites

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