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Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions, 2nd Edition by Rich Page, Maura Ginty, Tim Ash

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Real-World Case Study: CREDO Mobile

SiteTuners’ client CREDO Mobile is a socially conscious cell phone company based in San Francisco. They donate a portion of all revenues to progressive causes—groups that CREDO members help select. CREDO was interested in improving the performance of a landing page for a new e-mail campaign. The purpose of the campaign was to have recipients of the e-mail switch their phone plan to CREDO.

The original page is shown in Figure 4-31.

Figure 4-31: Original CREDO Mobile landing page

c04f031.tif

Most companies would have no hesitation launching a campaign with such a page. It has a professional design to a very high standard, ...

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