Real-World Case Study: CREDO Mobile
SiteTuners’ client CREDO Mobile is a socially conscious cell phone company based in San Francisco. They donate a portion of all revenues to progressive causes—groups that CREDO members help select. CREDO was interested in improving the performance of a landing page for a new e-mail campaign. The purpose of the campaign was to have recipients of the e-mail switch their phone plan to CREDO.
The original page is shown in Figure 4-31.
Most companies would have no hesitation launching a campaign with such a page. It has a professional design to a very high standard, ...